The idea behind the idea

Many people have heard about Decclo from the chatter that has been generated lately. Some have asked, "what is Decclo." It's hard to explain what Decclo is without explaining the business model we have used to structure Decclo. I hope this doesn't sound too technical but I hope it will give you a glimpse as to why we chose this innovative model over the traditional "the man" model.

The best way to understand our model is through our mantra; for the people, by the people. Crowd Sourcing or User Innovation are just a few names the genius scholars have given this model. Though obvious, this model hasn't been really accepted until now.

Basically we (the business) create a place where people can come together, discuss, conceptualize, design, promote and choose what they, the end users really want in a product. This takes out so much guess work from a business perspective. But this isn't about business...it's much more than that.

For the people, by the people allows countless individuals across the world to promote individuality and express creativity and vision that otherwise might be lost. It brings creativity to the forefront and a refining process to product design.

Furthermore, Decclo has implemented a royalty system to reward our designers who's designs are chosen to be printed and made into products. This reward system is something you wont find everywhere but is definitely essential to keeping a good bay of designs to pull from.

The for the people, by the people model is awesome in and of itself. However Decclo has adopted Project Karma into the Decclo Family as Rachel mentioned before. Project Karma is what really makes me excited. It is the only way to successfully operate a business while being able to give back to the less fortunate. I have traveled from Canada down through Mexico all the way to the bottom of South America. Without question, every country, city and town I have visited, there has been an opportunity for service

With Project Karma we can fulfill that need. For every item purchased through the Project Karma brand, we will donate a shirt for children in disadvantaged nations and crisis situations across the world and right here in our back yard.

Imagine not ever having the experience of wearing a new shirt, one with a unique and original design. Imagine never having the happiness of receiving a gift. Many across the globe haven't ever felt that feeling. A simple shirt can make a difference. Its the Project Karma difference; And that's why I am so stoked we have that chance.

So keep the designs coming and start showing the love.